We won the incredibly prestigious Sofi award!
The Sofi Awards is like the Oscars, but for food. It celebrates and showcases culinary excellence and innovation, and winners are chosen through a blind tasting process.
There were 40 culinary experts in the U.S. who participated in the blind tasting this year, and OKAZU was selected as the winner out of more than 1800 food products!
This particular award is purely about taste, which means that OKAZU is hard to beat when it comes to flavour.
OKAZU was born out of the farmer's markets in Toronto, and for it to have won the most respected specialty food award in the largest market in the world, is definitely a huge Canadian win in our eyes.
We couldn't have won this award without all of you. To those who advocated for us before we grew to those who support us now, thank you from the bottom of our hearts, this award is for you all!
Abokichi was featured in Food in Canada Magazine!
The magazine discusses some approaches adopted by leading Canadian brands and food-startups that enabled new distribution channels and the maintenance of production while safeguarding employees during COVID-19.
Abokichi's Instant Miso Soup was featured in Now Magazine Toronto!
The One of a Kind Show has launched their virtual store, which is full of hundreds of Canadian-made artisanal products. Our Instant Miso Soup was selected as one of Now Magazine Toronto's top 10 favourite finds from Toronto artisans.
"Because there’s only so much instant ramen you should eat in a week, switch up your Japanese comfort food intake with Abokichi’s vegan miso soup..." - Samantha Edwards
OKAZU and Miso Soup have been featured on Global News Montreal!
Since Expo Manger Santé et Vivre Vert is digital this year, Global News helped to spread the word through showcasing some of the products available on Expo Manger’s online store.
In effort to support local food businesses, Multiculturiosity.com discusses the hit taken by local businesses due to COVID-19 and social distancing, and puts forth examples of products that can be bought through Expo Manger Santé et Vivre Vert’s website.
Abokichi's OKAZU and Miso Soup were two of the products discussed:
“I’m drinking a mug of this instant miso soup right now. What I love about it is it’s low-sodium and really tasty, with a tiny bit of natural sweetness (not added sugar) from the koji used to make the miso and the leftover sake lees… And the Okazu miso oils are crunchy and/or spicy and silken and perfect for stuffing Japanese onigiri…” - Amie Watson
"After gaining a cult following at Toronto farmers markets, the team behind OKAZU expanded their offerings and there is no greater gift to us all. OKAZU is a Japanese miso-based chili and sesame oil condiment that adds a punch of flavour and umami to rice dishes, pasta, soup, meats, veggies and seafood. Your giftee can add it to almost anything and make it their secret ingredient for boosting savoury dishes. There's no need to choose between the offerings: pick up the OKAZU tasting set with their signature Chili Miso, Spicy Chili Miso, and Curry Miso. - Pay Chen"
' I am obsessed with this umami-rich condiment and always keep a jar in my fridge. A spoonful of it can elevate any dish, whether it's sunny-side-up eggs, stir-fries or eve just plain rice."
- Irene Ngo, food content director
About 115 products were in contention for the award, a number that was pared down to just 25 that were evaluated by a jury of food industry experts, which came up with the 10 finalists.
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